The future of community-focused banking
Plains Commerce is a community-focused bank. We believe strong relationships make banking more beneﬁcial—and enjoyable—for everyone involved. We also realize that emerging digital technologies are transforming banking as we know it. Does this present a problem?
We don't think so. In fact, the rise of digital has done great things for community-focused banks like Plains Commerce—and our customers. Let’s look at several ways how digital tools have already shaped your day-to-day banking experience, and how they will continue to impact our future together.
It's not an overstatement to say that the internet revolutionized banking, just like it revolutionized all business. Depending on when you were born, you may or may not remember a time before online banking. That's because, while this trend has become almost universal, it is still relatively new.
Not until the mid-1990s did online banking become popular in the U.S. Since then banking has undergone a rapid digital transformation, enabling customers to manage their ﬁnances from home or on the go. More and more banks have gradually transitioned their services online. This reduces the number of occasions customers need to visit a physical branch or sign a paper document.
Before turning to more speciﬁc examples, it's important to note how the World Wide Web began a revolution in how we bank. Whatever the future of community-banking looks like, it will deﬁnitely look more digital. And we think that's a good thing.
Like online banking, mobile banking has become a new norm. Smartphones aﬀord customers even more ﬂexibility with when, where, and how they bank.
Mobile banking—including banking apps—also introduces new, convenient services. For example, the Plains Commerce Bank mobile app enables you to:
- View account balances and activity
- Transfer funds between accounts
- Pay bills
- Deposit checks
- Manage debit cards
- Locate a nearby ATM or branch
Convenience and security
The future of mobile banking will be even more convenient and secure. Services like Apple Pay and Google Pay, for instance, provide additional levels of security while removing the need to enter passwords or even open mobile apps to make a transaction with your mobile device.
Additionally, advances in artiﬁcial intelligence—like chatbots or "digital concierges"—will continue to streamline and simplify your mobile banking experience, reducing the number of steps you must take to eﬀectively manage your money. This applies to personal as well as business banking.
What about cryptocurrency?
We can't publish an article about the future of banking without mentioning cryptocurrency. Cryptocurrency is a form of digital currency that can be exchanged online for goods and services. Today, the most well-known form of cryptocurrency is Bitcoin, but there are many more in circulation.
The value of cryptocurrencies can ﬂuctuate rapidly, making them a volatile investment at this point. However, they will likely play a crucial role in our future economy. Blockchain technology, which underpins cryptocurrency, could provide greater security and ﬁnancial opportunities to individuals and businesses.
As with all investing, it's important that you conduct your own research before committing to new technologies like cryptocurrencies.
Staying connected to community
As banking continues to digitize, it will become increasingly global—meaning you won't need to stay in a particular region simply to manage your ﬁnances. Banking, with the world, has become interconnected.
Plains Commerce wholeheartedly embraces these advances; however, we will remain your local community bank. We think the future of banking can be both mobile and local—technological and community-focused. When used properly, new banking technologies can help us stay even more connected to the people and resources that help us thrive.
Let's face the future together. Open your new account today.